Causeway Chronicle

New Portrush Based Clothing Venture Creates 12 New Jobs For Community 

Popular County Antrim beach destination welcomes exclusive new clothing store to its main street. 

North Coast based clothing brand ‘North Coast NI’ is set to launch its first ever store right in the heart of Portrush. 

The new store, which is located on Eglinton Street in Portrush, will be home to an extensive collection of high quality outdoor coastal wear as well as an exclusive range of Hydro Flask products and Goodr sunglasses. The store will also provide customers with an intimate sit-in coffee offering as well as the option for take away. 

The launch marks a substantial investment into the local community and has created 12 new jobs for the area. 

Founders Russell and Victoria Kelly, both north coast natives, were inspired from their travels to bring to the local market a high quality casual clothing brand that was both birthed from and reflective of the beautiful north coast. 

Since its inception North Coast NI has placed value on community, adventure and creativity with the clothing range being designed on the north coast by co-founder Paddy De Lasa. The store design was also overseen by BTS Concept and has drawn inspiration from the latest European trend that sees stores provide space for customers to explore their clothing and product offering in a relaxed environment, whilst also enjoying a coffee that was served on site. 

Co Founder of North Coast NI, Russell Kelly spoke about the new venture. He said, “The North Coast is more than a destination, it’s an invitation into a way of life, centred around a thriving and authentic community, filled with wonderful people, breathtaking scenery and an invigorating lifestyle. While we have the privilege of calling this place home, many others have wonderful memories of visiting here, and it continues to be a favourite second home for so many.

When we decided to launch the North Coast NI brand, it made so much sense to open our first physical store right in the heart of this bustling community. Our designs are all inspired by different aspects of the area, so we hope that our offering helps to celebrate all things North Coast!”

The brand founders have also placed a high emphasis on ensuring their clothing production is held to the highest ethical practices. The factories selected in Turkey to produce the clothes were personally visited on a number occasions by members of the team to ensure they met the standards expected for workers whilst also delivering high quality clothing. 

When speaking on the topic, Paddy said, “It was extremely important that every area of the business was fully steeped in the highest ethical practices.

This ethos also extends to our selected coffee brand, New Ground, that not only tastes great and is ethically sourced but also operates out of the belief that coffee can go beyond the cup and can be used as a catalyst for change in our communities.”

North Coast NI will officially open its door to the public on Saturday 29th July and is located at 33 Eglinton Street in Portrush. All products can be purchased both in store and online at the company’s website. For more information visit;


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